- Apple announced the iPad 4 and iPad Mini on Tuesday while touting the device's "tremendous momentum" in the education market.
- Apple still has an enormous lead over any rival in the education market, with its third quarter being its second consecutive quarter where the market purchased twice as many iPads as Macs, and CEO Tim Cook said in a Q3 earnings call that the rate of adoption for iPads in education is "something I’d never seen from any technology product in history."
- The new technology and lower price points for older models and the mini are likely to help the tech giant preserve that lead for the foreseeable future.
From the article:
Wednesday, October 24, 2012 For Apple's iPad and its tablet rivals, there are three major markets: Education Enterprise Consumers on the couch (or in the plane, or on a train, et cetera) It's easy to forget those first two, but they undoubtedly are the largest market opportunities for the tech company. I'll save the enterprise for another post, but let's talk about the education market for a moment. ...