Dive Summary:
- High demand and low funds for classroom technology have led Apple to turn out their latest iPad with the public schools market in mind.
- The 7.85-inch screen iPad will be available for $249, compared to prices between $499 and $829 for previous versions.
- Across the country, PC sales in the classroom have decreased for three years straight while tablet sales have soared.
From the article:
"... The company will need to set the new iPad’s price right to woo cash-strapped districts.
'Once these tablets get in to the $200 to $300 range we are going to see a real aggressive uptake in the K-12 market,' said Vineet Madan, a senior vice president at McGraw-Hill Cos. (MHP) education unit. ..."
