Dive Summary:
- Lynda.com, the online video learning provider, has hired Frits Habermann as its new chief technical officer (CTO) in order to capitalize on the rapidly expanding online learning market.
- While online learning competitors are sprouting up left and right, Lynda.com has steadily grown since the 1990's, becoming a subscription-based video learning service with over 1,200 videos, 1 million users and $70 million in revenue in 2011.
- Frits Habermann is the former CTO and vice president of social game operations at PopCap Games; before that, Habermann was the vice president of core technologies at Adobe, where he was integral to the development of InDesign.
From the article:
"... Since the beginning, long before the Codecademys of the world rose to popularity, the site has served those interested in a technical education, serving up how-to videos on popular apps and software from Adobe, Autodesk and Microsoft — on everything from web design to basic how-to-use-Excel content. This summer, Lynda published its 500th course on Adobe apps, for example, and when Adobe released its Creative Suite this summer, Lynda immediately had courses and how-to videos ready to go.
With growth headed north, the company has been looking to build out its educational content for developers and engineers and to take advantage of international interest, as Lynda.com has long been English-only. On top of that, it’s been poised to take advantage of other platforms, specifically the penetration of mobile devices and social platforms. ..."
