- The K-12 education market is controlled by entrenched companies and government oversight, but some startups think Common Core standards could be their "in."
- The standards will create needs for new evaluation tools, and some companies hope to be there to fill those needs before the larger textbook companies.
- One member of a recent panel on startups in education said businesses must be careful not to overpromise: School districts have heard it all before and don't have money to throw around.
One entrenched company is Apple, which is making a renewed play for education, in particular with its iPads and mobile operating system. (See our guide to new education-focused features on iOS7.) New rules making it easier to create App Store accounts for minors mean that app developers may also benefit from Apple's coattails.