Dive Brief:

• A coalition including the Business Roundtable and the U.S. Chamber of Commerce has launched a national advertising campaign supporting the Common Core academic standards.
• The ad blitz is airing on conservative TV outlets such as Fox News to target conservative Republicans and counteract the Tea Party’s assault against Common Core.
• The campaign is a major purchase of TV and Internet ads that could last for months, according to Politico, and feature teachers praising Common Core.

Dive Insight:

The Tea Party’s steady drumbeat against Common Core, framing the issue along the lines of its opposition to Obamacare, has won hearts and minds in state legislatures across the country. Now business coalitions and education advocates are hitting back, and Politico points to examples of victories or near-victories in Georgia, Arizona, Indiana and Wisconsin. Local business groups and business owners are also lobbying state lawmakers in favor of Common Core as a means to a better educated workforce and a better economy. Meanwhile, joining the Tea Party activists opposing Common Core are joined by conservative organizations like FreedomWorks and Americans for Prosperity.