Dive Brief:
- ACT has purchased Pacific Metrics Corporation, a southern California-based assessment and education technology provider.
- PMC will continue to operate separately with ACT providing some guidance.
- PMC specializes in online testing, automated scoring and reporting, psychometric research and analysis, and technologically advanced content development, and ACT hopes these fields will compliment its work in the college and career readiness arena.
Dive Insight:
"This move will enable ACT to better serve our customers and expand the reach of our solutions, giving us the opportunity to positively impact the lives of many more individuals. It will further our mission of helping people achieve education and workplace success," ACT CEO Jon Whitmore said in a release published by the Iowa City Press-Citizen.
Analysis is important with any test — it's what gives the exam meaning — so ideally this acquisition will lead to a more meaningful understanding of the ACT exam and what various scores represent.
