Global EdTech expert and leading education resource provider Twinkl, has announced the appointment of Harris Goodman as its new US General Manager, signaling a major commitment to its growth strategy in the United States.
Goodman brings over 15 years’ experience in senior leadership roles within the education technology sector. He joins an expanding US-based team dedicated to accelerating growth in key states across the country. With a proven background in sustainably scaling American businesses, his appointment is central to further establishing the internationally-renowned Twinkl as a trusted and recognized brand among US educators.
Commenting on the new role, Goodman, who will be based in New Jersey, said: “I am incredibly excited to join Twinkl at this pivotal moment in its US journey. Twinkl’s mission to ‘help those who teach’ resonates deeply with my own passion for education. I look forward to leading a team that is already making a strong impact and working hard to ensure every US educator has access to our high-quality resources for their learners.”
Twinkl’s CEO, Jon Seaton, added: “Harris Goodman’s appointment comes at an exciting time for the organization as we continue our expansion in the United States.
“He will play an important role in strategically shaping the direction of our US work, building on the strong foundation that has been formed already in markets like Florida, Texas and Georgia, and driving tangible impact for both educators and learners across the nation.””
Goodman most recently served as SVP Marketing and Growth at BrainPOP, where he was pivotal in overseeing and contributing towards all growth initiatives.
With a strong presence already in the southern and eastern states of America, coupled with sustained growth in Australia and its leading position in the UK sector, Twinkl continues to build on its original and longstanding mission to ‘help those who teach’. Its educational offerings are expert and teacher-led, with over 1.5 million downloadable resources – ranging from classroom materials and assessments, to AI tools – which are available across all educational settings and for all educators, including teachers, childminders, and parents.
Twinkl was founded in 2010 by husband and wife Jonathan and Susie Seaton with a mission to “help those who teach.” The company provides high-quality, standards-aligned printable and digital teaching resources, tools, and services.
Today, Twinkl offers over 1.5 million resources via its website, with new content added daily. These range from classroom materials and assessments to AI tools and augmented reality games. Twinkl is used and trusted by schools and educators across the United States and over 190 countries and regions. It serves teachers, homeschoolers, and parents in all educational settings.